Content Designer

Home Office

Croydon, Sheffield Remote Hybrid

Full time

£39-47.3k (annually)

Content Design

Nov 25


Croydon, Sheffield

About the job

Job summary

We’re looking for content designers who want to make lasting impact on how the Home Office delivers user-centred products and services.

You’ll work in an agile, multi-disciplinary team in the Migration and Borders Technology Portfolio on some of the most exciting and impactful services that the UK delivers as well as internal systems for more than 35,000 staff across the department.

Some of the projects you could work on include:

•  Designing our ongoing work to digitise the entire visa application process and integrating a series of separate products into a more cohesive user experience;

•  Improving the technology systems for Border Force officers to reduce rework and improve their experience;

•  Creating user-centred asylum application systems to make applying simpler for applicants. 

You can learn more about designing in the Home Office on our blog:

•  How we collaborated across government to design content supporting Afghan resettlement;

•  A product-centric approach to the EU Settlement Scheme;

•  How inclusive services help us to deliver effectively.

Job description

As a content designer, you’ll know how to:

•  Make complex language and processes simple to understand;

•  Make the case for designing content based on user needs;

•  Explain your decisions clearly;

•  And by looking at our design system.

You’ll work closely, and build relationships, with our internal communications teams, content designers working on GOV.UK and online services, DDaT technical teams, Home Office operational staff and policy officials.

We’re looking for people who are collaborative, inclusive, open to their work being critiqued and who are empathetic towards their colleagues and users. A healthy balance of determinism and pragmatism will be needed on our complex services and products.

If you want to join us in keeping the UK safe and secure and ensuring that our services for migrants and asylum seekers are easier and simpler to use, apply now

Person specification

You’ll have a demonstrable passion for user-centred design, with the following skills or some experience in:

•  Writing, proofing and editing digital content in line with defined processes and standards;

•  Making complex language and processes simple to understand for a non-specialist audience;

•  Assessing the accessibility of online content and advising teams how to fix issues so it is inclusive and accessible to all; 

•  Using research, feedback and analytics to understand user needs and to inform content decisions; 

•  Organising and prioritising work effectively to meet rapidly changing deadlines, demands and goals;

•  Building effective working relationships with a wide range of stakeholders;

•  Providing constructive feedback on other designer’s work to support their professional development;

•  Clearly articulating the benefits of adopting an accessible, user-centred design approach to stakeholders and team members.

Our skills align with the cross gov DDaT Capability Framework ​​

Digital, Data and Technology Profession Capability Framework - GOV.UK (

Desirable Skills

Ideally, you will also have the following skills or some experience in:

•  Creating and using prototypes to share and test design proposals;

•  Advising teams on how to improve services so they are inclusive and accessible to all;

•  Working collaboratively in an agile environment with people from other professions.

Candidates reaching the required standard and attending the final interview, will be assessed using technical and experience-based questions. Technical level definitions can be found via

Technical skills

We'll assess you against these technical skills during the selection process:

  • • Stakeholder relationship management
  • • Strategic thinking
  • • User focus
  • • User-centred content design


•  You’ll be set-up for hybrid working from day one

We provide you with an up-to-date Macbook, Office 365 licence as well as access to Sketch, Mural and code editing tools. We work a minimum of 40% if our week in an office (two-days if you are full-time, pro-rata for part-timers) and remote the rest of the week. 

•  You can help shape how we do design and research

We support our community to become practice leads to pursue work which provides value to the wider community. We currently have practice leads in diversity and inclusion, sustainability, design ethics, and workshopping.

•  You are supported by a government leading UCD Operations Team

We have a team of passionate people who help support designers and researchers with tools, recruitment support, professional onboarding, guidance and our research library.

•  Lots of ways to learn and develop

In addition to our online training catalogues in O’Reilly and connections with professional training providers, we also offer peer learning, a comprehensive induction, and time to volunteer or do charity work


o  An in-year performance bonus scheme.

o  A Civil Service pension with employer contribution rates of between 26.6% and 30.3%, depending upon salary.

o  25 days annual leave on appointment, plus 8 days public holidays and 1 day for the Queen’s Birthday, rising further with service.

o  Flexible working options to enable you to achieve the work life balance that right for you including part-time, flexi time and job sharing.

o  Training and development opportunities tailored to your role.

o  A culture encouraging inclusion and diversity.

o  Season ticket loans and rental deposit loans.

o  Cycle to work and payroll giving.

o  Employee discounts - including a huge number of retailers, Microsoft Home Use programme and gym membership.

o  A variety of staff recognition schemes including thank you vouchers.

o  Health and wellbeing initiatives including monthly mindfulness sessions.

o  Staff support networks.

o  Maternity, adoption or shared parental leave of up to 26 weeks full pay followed by 13 weeks of statutory pay and a further 13 weeks unpaid.

o  Maternity and adoption support leave (paternity leave) of 2 weeks full pay.

o  Up to five days paid leave for volunteering.

o  Study leave and support for studying for a qualification or other accredited development relevant to your role. 

You’ll also have access to the same benefits available to all civil servants in the Home Office.

Things you need to know

Selection process details

This vacancy is using Success Profiles, and will assess your Experience and Technical skills.

This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.

As part of the application process you will be asked to complete a CV and Statement of Suitability (Max 750 Word Limit). Further details around what this will entail are listed on the application form.

The Statement of Suitability should explain your motivation for applying to this role and offer evidence how you meet the essential criteria listed on the Job Specification.

The sift will be based on the CV and the Suitability Statement. 

If you are shortlisted, you will be invited to an interview. At the interview, you will be given a content design task and asked questions that explore your technical skills and experience.

Sift and interview dates

The sift will commence from 13th December 2022.

Interviews are expected to take place from 4th January 2023.

We are closely monitoring the situation regarding Coronavirus, and will be following Central Government advice as it is issued, as such you will be invited to attend a video interview Microsoft Teams. 

We will try to meet the dates set out in the advert. There may be occasions when these dates will change. You will be provided with sufficient notice of the confirmed dates.

PLEASE NOTE: Due to time constraints we may not be able to offer alternative interview date(s). It is therefore expected that candidates who are successful at sift stage will make themselves available during the above time frame given.

Further Information

Please read the essential skills for this position carefully. We will only consider those who meet the listed requirement. 

If you have previously made an unsuccessful application for a role with the same essential skills and are not able to demonstrate how you have developed these skills since your last application please reconsider applying as your application is unlikely to be successful.

For meaningful checks to be carried out, individuals need to have lived in the UK for a sufficient period of time to enable appropriate checks to be carried out and produce a result which provides the required level of assurance. You should normally have been resident in the United Kingdom for the last 5 years for SC clearance and 10 years for DV. A lack of UK residency in itself is not necessarily a bar to a security clearance and applicants should contact the Vacancy Holder/Recruiting Manager listed in the advert for further advice.

Higher Security Clearance:

This post requires the successful candidate to hold security clearance at minimum SC level (normally requiring a five year UK footprint). Job offers to this post are made on the basis of merit. Security vetting will only take place after the receipt of a job offer. 

Visa Sponsorship Statement

Please take note that the Home Office DDaT does not hold a UK Visa & Immigration (UKVI) Skilled Worker License and are unable to sponsor any individuals via Skilled Worker Sponsorship / Tier 2 (General) work visa.

This post is eligible for a DDaT Recruitment Retention Allowance. Successful candidate with exceptional skills and experience may apply for a Recruitment and Retention Allowance up to a maximum of £5,000. This allowance is subject to an initial review within six months of taking up the post and thereafter an annual review in line with the departmental priorities and could be reduced or withdrawn at any time. 

This role can be based in any of the advertised location/regions, with an occasional travel required. You will be located in a regional office and under Home Office hybrid working practices you will be required to attend a Home Office workplace on an average of 40% of your working hours. Successful candidates will be able to obtain further information from their line manager.  

A reserve list of successful candidates will be kept for 12 months. Should another role become available within that period you may be offered this position.  

We often have similar roles available at different grades. If a candidate is suitable for a similar role or a lower grade than they have applied for, we may offer the candidate that role without the need to go through a further selection process providing the role has the same behaviours and essential skills.  

Every day, Home Office civil servants do brilliant work to develop and deliver policies and services that affect the lives of people across the country and beyond. To do this effectively and fairly, the Home Office is committed to representing modern Britain in all its diversity, and creating a welcoming, inclusive workplace where all our people are able to bring their whole selves to work and perform at their best.

We are flexible, skilled, professional and diverse. We work to recruit and retain disabled staff and area Disability Confident Leader. We are proud to be one of the most ethnically diverse departments in the civil service. We are Stonewall top 100 Workplace Equality Employer and a Social Mobility Foundation top 75 employer.

New entrants are expected to join on the minimum of the pay band.

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant's details held on the IFD will be refused employment.

For further information please see the attached notes for candidates which must be read before making an application.

Existing Civil Servants should note that some of the Home Office terms and conditions of employment have changed. It is the candidate’s responsibility to ensure they are aware of the Terms and Conditions they will adopt should they be successful in application and should refer to the notes for candidates for further details.

Transfer Terms: Voluntary.

If you are invited to an interview you will be required to bring a range of documentation for the purposes of establishing identity and to aid any pre-employment checks.

Please see the attached list of Home Office acceptable ID documents.

Any move to the Home Office from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at

Reasonable Adjustments

If a person with disabilities is at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:

• Contact Government Recruitment Service via as soon as possible before the closing date to discuss your needs

• Complete the “Assistance Required” section in the “Additional Requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you're deaf, a language service professional

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the ‘Contact point for applicants’ section.


Feedback will only be provided if you attend an interview or assessment.


Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check.

See our vetting charter.

People working with government assets must complete basic personnel security standard checks.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals

Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Apply and further information

This vacancy is part of the Great Place to Work for Veterans initiative.

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

  • Name :
  • Ruth Christy
  • Email :

Recruitment team :

  • Email :

Further information

If you feel that your application has not been treated in accordance with the recruitment principles, and wish to make a complaint, then you should contact in the first instance If you are not satisfied with the response that you receive, then you can contact the Civil Service Commission.


Candidate_information_v6.0_September 2022 

Pre-employment Checking - Document Requirements (V8) 6 4 2022 

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